English (Original)
Migration

Migrationsverket switches to heraldic coat of arms in new logo

The agency introduces a new symbol with a royal crown and shield to more clearly display the power of the state.

What happened

WHAT HAS HAPPENED:

Migrationsverket has adopted a new logo featuring a heraldic coat of arms containing a crown and shield. The new symbol applies from 1 September and is meant to show that the agency is part of the state. The switch is taking place gradually on the website, in digital services, as well as on letters and decisions. According to the agency, the change also marks a new phase linked to the EU's new common migration and asylum rules. During a transition period, both the old and the new logo will be used in parallel.

Our analysis

OUR ANALYSIS:

For many new Swedes, a letter from Migrationsverket is the most crucial notice in life. The agency justifies its new coat of arms by stating that the state should be more visible at a time when asylum rules are being tightened. But what someone waiting for a decision needs are fast and legally certain processes, not a royal crown on the envelope. Spending effort on heraldic symbolism in the midst of extensive regulatory changes says a lot about where the agency's focus ends up.

Explained

EXPLAINED:

A heraldic coat of arms is a public symbol featuring a shield and crown that shows that an entity represents the Swedish state.

Source: Migrationsverket

Håll dig uppdaterad

Prenumerera på vårt nyhetsbrev och få de senaste nyheterna